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Dieter Rams: Simplicity with a soul
Today is one of those days when I count myself lucky to be a designer living in San Francisco. I attended a very interesting lecture and discussion on the work of Dieter Rams. The talk, held at the...
View ArticleWhere is identity heading?
Yesterday the DiaTipo DF conference was held in Brasilia, Brazil. Thanks to Twitter (where I found out about it) and Livestream (where I caught the live online video), I was able to follow it. During a...
View ArticleHow Processing algorithms were used to design the 9/11 Memorial
Design and programming are becoming interrelated, thanks to tools such as Processing and Scriptographer. Unlike standard off-the-shelf solutions like the Adobe Suite, these programs let designers to...
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Why all the confusion between logo and brand?
Is the brand the logo? Is the logo the brand? Is a logo also a logotype? Is a logo a symbol? Is the wordmark the brandname? Is the mark the wordmark? Is the brand the corporate signature? Confused?...
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Works featured on Relogo: Re-designing the brand
Two rebranding projects have been recently featured in the book Relogo: Re-designing the brand, published by Sandu Publishing Co: a proposal re-branding for Pizzeria Delfina in San Francisco...
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Mucho lecture at AIGA SF
Last week, the AIGA SF invited Marc Català and Pablo Juncadella from Mucho in Barcelona to present to design students who they are and what they do. Besides showing some amazing work Mucho has done...
View ArticleFun with Processing at GAFFTA
This weekend at the Gray Area Foundation for the Arts, I finally began learning something I’ve been wanting to for a long time: Processing. What is Processing? It’s an open source programming language...
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Featured student work: Dara Weinberg
Last year, I taught a graduate class on branding called Nature of Identity at the Academy of Art in San Francisco, together with Hunter Wimmer. This post showcases one of our student’s work, recently...
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My experience sign painting at the New Bohemia Signs workshop
Last weekend I attended a sign painting workshop at New Bohemia Signs. If you’ve been to San Francisco, their work can be seen everywhere and is part of what makes the city unique. Last year, I...
View ArticlePreparing for a design internship interview
This post is aimed at graphic design students about to graduate or those that recently did so, and will go to job interviews. During this weekend’s AIGA/SF Portfolio Day in San Francisco, I had a...
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Using scripts to create spirographs in Illustrator and InDesign
I’ve recently did some research on spirographs and found lots of resources. My goal was to find tools that would automate the process and allow for experimentation. I’ll be sharing them here, as they...
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Case study: AgilOne brand identity, part 1
I’m often asked how I come up with a new brand identity. Earlier this year, I had the opportunity to develop the identity for AgilOne, a leader in predictive customer intelligence that allows...
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Case study: AgilOne brand identity, part 2
As explained in part 1, with the approval of both proposal and design brief, the foundation was set to begin exploring design solutions. But even with a design brief already in place, I invested some...
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Case study: AgilOne brand identity, part 3
Following the design research explained in part 2, let’s now get into the exploration of design solutions. This part of the process is both exhilarating and nerve-wracking, because it’s all problem and...
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Using Processing to generate patterns for a brand identity
Earlier this year, I developed the new brand identity for AgilOne, in which patterns play a singular role. At the time, I wasn’t skilled enough to generate them through coding in Processing, so I...
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Featured student work: Whitney Clark
Since teaching a graduate class on branding called Nature of Identity at the Academy of Art in San Francisco during 2011, I’ve had several students approach me asking for advise on their thesis...
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Featured student work: Katie King Rumford
Since teaching a graduate class on branding called Nature of Identity at the Academy of Art in San Francisco during 2011, I’ve had several students approach me asking for advise on their thesis...
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My experience brainstorming icons at the Iconathon for Wikipedia
On Saturday, I attended an Iconathon for the fist time. We were about 30 people, in a work session organized by The Noun Project that brought together not just designers, but all walks of life...
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Jovanotti at San Siro
See more in Flickr. During my trip, there were several moments when it felt as if the whole thing was one big gift I was giving myself. The first one came my first night in Milan, when I got a chance...
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Arriving in Lugano
See more in Flickr. The main reason for this trip was to attend workshops, and the first one took place in Lugano. While I arrived on a rainy Sunday afternoon, the beauty of this city and lake were...
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